Franchising & RetailBringing BaseCamp Franchising's stagnant brand back to life.
Amy L.
Chief Marketing Officer, BaseCamp Franchising
“Bridgewood Creative did a phenomenal job of bringing our stagnant brand to life. Their creativity and attention to detail is just what we needed.”
Increase in click-through rate
Annual marketing savings
(The challenge)
BaseCamp Franchising's brand perception had gone flat and their advertising was losing impact. They needed to re-energize the identity and make every marketing dollar work harder across in-store and online channels.
(Our approach)
We redesigned BaseCamp's in-store advertising to lift engagement and the store experience, built conversion-optimized online creative, and restructured sales collateral around the refreshed brand, keeping every customer touchpoint consistent and cost-efficient.
(The outcome)
A revitalized, cohesive brand that drives more clicks for less spend, with templates the franchise network can roll out location by location.
(What we did)
- In-store advertising
- Online creative
- Sales collateral
- Packaging
- Website graphics
(More stories)
